HomeProjectsInformation and Communication TechnologiesSoliste – A Social Listening System for UnderstandingYour Customer

Soliste – A Social Listening System for UnderstandingYour Customer

Project Quick Facts

Principal Investigator

  • Prof. WONG Kam Fai

    Department of Systems Engineering and Engineering Management

  • Funding

    Innovation And Technology Commission

  • Collaboration

    Consumer Council

  • Patent

    2 patent applications in China

  • Award

    Silver, International Exhibition of Inventions Geneva 2021

Searching, organizing and summarising what the customers are thinking on the Internet or social media can help companies better understand their potential consumers’ interests and needs for tailored marketing strategies. However, such kind of data collection and analysis is labor intensive, time consuming and error prone. In collaboration with the Consumer Council, our project developed Soliste, an artificial intelligence social listening system which helps analyse consumer data and comments on the Internet. 

“Soliste” is one of the core components for a 1.7 million project we worked with the Consumer Council in Hong Kong.
“Soliste” actively listens Government press releases and media reports. It also helps to search and understand what the media is interested in and can let us understand how we may capture the attention of the readers of the media.

Uniqueness and Competitive Advantages:

  • Actively listen what was happening around you
  • Consolidate information from multiple sources into one platform for easy information management 
  • Visualize topics and trends 
  • Predict the impact of the current information 
  • Notify the users whenever an interesting news is identified

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